On June 21, 2024, Shanghai Ailu Packaging Co., Ltd. held an ESpeed event titled "No Plastic, Paper Sees the Future" ™ New product launch event for plastic film free paper-based packaging. This event brought together elites and opinion leaders from the government, industry, associations, and media to witness another milestone breakthrough of Ailu in the field of environmental packaging.

Preface | Gift to Earth

The press conference kicked off with a short film titled "A Gift for the Earth", which not only deeply expressed Ailu's deep concern and practical actions for environmental protection, but also expressed Ailu's heartfelt commitment to the Blue Planet and a resounding interpretation of its green promise.

Chairman's Speech | Leading the Green Vision

The passionate speech by Chen Ankang, Chairman of Shanghai Ailu, opened a new journey for environmentally friendly packaging. Chen stated that the ESpeed released this time ™ Non plastic film paper-based packaging is not only a new breakthrough in materials science, but also a shining memory to promote the green transformation of the industry.

Chen Dong emphasized the importance of corporate responsibility and sustainable development, clearly stating that Ailu will firmly lead in environmental packaging, respond to the global trend of plastic reduction with practical actions, and demonstrate Ailu's vision and responsibility as an industry leader.

Chen Ankang, Chairman of Shanghai Ailu

Policy Interpretation | Compass for Green Journey

Subsequently, Xia Xiaohui, Deputy Secretary General of the China Environmental Protection Paper Industry Professional Committee, deeply analyzed the current policy orientation of green packaging and revealed the broad prospects of environmental protection packaging in the new era. As an upstream supplier in the packaging industry, we not only pass on the green baton, but also jointly draw an ecological picture of harmonious coexistence and prosperous development in the industry through mutual achievements.

Xia Xiaohui, Deputy Secretary General of the Environmental Protection Paper Professional Committee

Green Revolution | Defining Future Romance with Sustainability

The sustainable packaging market is expected to reach $292.7 billion by 2024, with an increasing number of global brands incorporating non plastic paper packaging into their products.

At the press conference, Chen Xueqi, Deputy General Manager and Secretary of the Board of Directors of Shanghai Ailu, announced that Ailu's packaging products will strive to achieve 100% material recyclability and ESpeed by 2025 ™ Non plastic film paper-based packaging removes the common plastic film and coating in flexible paper packaging, and can be directly recycled into pulp, with a recyclable fiber content of up to 90%

Chen Xueqi proposed, "The future lies in every choice made in the present." With her environmental philosophy of (sustainability+innovation) x persistence x us=future romance, Mr. Chen calls on everyone to take action together, integrate sustainability into every aspect of life, and safeguard the romance that belongs to the future.

Chen Xueqi, Deputy General Manager and Secretary of the Board of Directors of Shanghai Ailu

Brand owners | Practice and effectiveness of green strategy

Grace, Vice President of Marketing and Development at Mondelez China, was invited to take the stage as ESpeed ™ The brand representative who collaborated deeply with Ailu on the development of environmentally friendly new products shared their experience and achievements in implementing green packaging strategies, demonstrating the extensive impact and profound significance of green packaging in practical applications. Let's see the seamless transition from concept to action, how they internalize sustainable packaging into their corporate DNA and drive the green upgrade of the entire supply chain.

Grace said, "Mondelez listens attentively to the voices of consumers, transforming their aspirations for health and sustainable living into a driving force for product innovation. From packaging design to consumer experience, every step strives to reduce environmental burden. We believe that brands have no boundaries, no size or industry, and we believe that through the power of brands, we can gather into a green torrent that changes the world and create a sustainable and beautiful tomorrow together

Grace, Vice President of Marketing and Development at Mondelez China

Interactive Experience | Symphony Green Inspiration

The interactive experience area features fun games with flip flops, cleverly incorporating low-carbon and environmentally friendly Q&A challenges. Behind every surprise, there is a profound reflection and enlightenment on sustainable living. Enable every participant to personally experience the small joys of green living and inspire more sparks of low-carbon innovation.

Aesthetic Show | Harmonious Symphony between Human and Nature

Wear the ESpeed from Ailu ™ Plastic free paper-based packaging, the little environmental ambassadors, interpreted an aesthetic feast about coexistence and prosperity from a childlike perspective, demonstrating how eco-friendly packaging perfectly integrates ecology and art, and conveys the power of green dreams.

Breaking the deadlock with paper | endowing consumer goods with a natural high-end "coat"

Shanghai Ailu Market Product Director Zhao Bo on ESpeed ™ The series of products have been thoroughly analyzed, revealing their performance and research and development process. The new products are not only technologically advanced, but also visually outstanding, helping to elevate the brand image and effectively differentiate the market.

Empowering the brand with six dimensional upgrades: product differentiation, overseas expansion, new category development, optimization of packaging for infant and high-end products, and strengthening of natural product positioning. At the same time, leveraging the cultural significance of paper-based packaging, enriching the brand story, and enhancing consumer emotional connection and environmental satisfaction. By providing aesthetic, portable, easy to open, safe, and load reducing consumer value, we bring new packaging textures and enjoyable experiences to end customers.

At present, Shanghai Ailu is continuously promoting the sustainable development of packaging materials and plans to upgrade the secondary packaging of raw paper and recycled paper in the coming months, ultimately launching high barrier disposable packaging to reduce carbon footprint.

Zhao Bo, Product Director of Shanghai Ailu Market

Shanghai Ailu focuses on the development and research of new materials, selecting the best performing paper from over 2000 sample papers. After 5 years of iteration and upgrading, it has completed ten generations of products and finally achieved ESpeed ™ The launch of paper-based packaging covers many fields such as leisure food, pet food, personal protective materials, electrical consumables, toys and clothing.

Huiwen Qisi | Exploring a Green Future Together

The interactive segment of the press conference stimulated the exploration of infinite possibilities in the field of green packaging. Attendees presented their insights and questions, jointly discussing the future trends of environmentally friendly packaging. Every question and answer is a solid step towards a sustainable future.

Global debut | ESpeed ™ Green password

Subsequently, the global launch ceremony brought the event to a climax, symbolizing ESpeed ™ Formally facing the global market, it marks Ailu's strong voice of green revolution to the world and our collective commitment to a sustainable future!

Environmental Leadership | Hand in Hand, Promising Future

Shanghai Ailu uses love as a pen and greenery as ink, weaving a green dream poem about the future of the earth through action, showcasing the infinite tenderness and resilience of environmental protection. Every piece of paper carries respect for the environment and a commitment to green. Ailu will continue to work with partners from all walks of life, driven by innovation and committed to environmental protection, to jointly write a new chapter in green packaging and contribute to the sustainable development of the earth.